Schema.org Mistakes Quickstart

📚 What's inside this free manual:

1. Mistake 1 — Missing @id anchors: Why entities fragment without them.
2. Mistake 2 — Service without provider: How AI loses the agency-attribution link.
3. Mistake 3 — htmlspecialchars inside JSON-LD: The double-encoding parser break.
4. Mistake 4 — Missing sameAs array: Why competitors with same name out-rank you.
5. Mistake 5 — Generic priceRange dollar signs: Why AI can't quote your pricing.
6. Mistake 6 — Schema in body, not head: Parsers that ignore body-level markup.
7. Mistake 7 — No Speakable schema: Voice assistants reading silence.
8. Mistake 8 — Inconsistent geo coordinates: Splitting your local authority.
9. Mistake 9 — LocalBusiness without address: Service-area business confusion.
10. Mistake 10 — Reviews without aggregateRating: Trust signal invisible to AI.
11. Bonus — Working schema templates: Copy-paste JSON-LD for your business type.