Schema.org Mistakes Quickstart

That is where the sample ends

The ten structured data defects that keep turning up in real audits, each one explained as a mechanism rather than a rule, with the repair you can make yourself. Covers what a parser actually builds out of your page and why a connection error costs more than a content error, the @id anchors that decide whether your business is one record or three, markup that disagrees with the visible page, types that say too little or claim too much, review markup nobody can evidence, the properties that decide whether an item is used at all, blocks that outlived their content or arrived by copy and paste, the encoding faults that destroy a block while leaving it looking correct, the sameAs array that turns a claim about yourself into a record others confirm, duplicate blocks from two systems that each work fine alone, and markup a simple client never receives. Ends with a ten-minute check for one page, in the order that makes each step meaningful, and the ownership, testing and re-check routine that stops the whole set returning after the next update. Every example uses example.com, every worked example uses a generic business, and no vendor price, statistic or survey figure appears anywhere. The full manual runs 91 pages. One payment, instant download, yours to keep.