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Service-Area SEO: The Local Search System for Home-Service Businesses
The Definitive Manual for Plumbers, Electricians, Photographers, and Every Other Mobile-Service Trade
The schema patterns, Google Business Profile signals, and content patterns that win local search for businesses without a storefront. Multi-English. Plain summaries throughout.
Who this is for: Trades operators, mobile service businesses, agencies serving locals.
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📚 What's inside this manual:
18 chapters across 148 pages. Every chapter ends with something written down that you keep.
- Chapter 1: Why the same search finds you in one town and loses you in the next
- Chapter 2: Sorting the cities you advertise from the cities that pay.
- Chapter 3: Finding the searches that bring a call, not the ones that feel good to rank for
- Chapter 4: Putting a dated, location-stamped number on the board before you change one word
- Chapter 5: Choosing an address you can defend, and proving it on camera
- Chapter 6: Setting the coverage list on one profile without claiming a county you cannot serve
- Chapter 7: Matching your name, address and phone across every record, hunting duplicates, and keeping call tracking from breaking the whole set
- Chapter 8: Claiming the two free map records that phones, cars and assistants actually read
- Chapter 9: Building the twelve pages that can win instead of the two hundred that cannot
- Chapter 10: The substance test, the facts only a working business knows, and a rubric that keeps a thin page from going live.
- Chapter 11: A publish rate, a review window, and a written kill rule with a date on it
- Chapter 12: Saying where you work in a language machines read
- Chapter 13: The five shots every job produces, and the filing system that keeps them useful a year later
- Chapter 14: Why forty reviews from six towns beat forty from one street
- Chapter 15: The local sources a working trade can genuinely earn, and the one-email ask that gets them
- Chapter 16: How AI answers pick three local names, and how to test and correct yours
- Chapter 17: How to document listing abuse, report it properly, and protect the record you own
- Chapter 18: The weekly, monthly and quarterly schedule that keeps seventeen chapters true, and the dated plan that starts it
Common Questions
How long is Service-Area SEO: The Local Search System for Home-Service Businesses?
It runs 148 pages, in 5 parts and 18 chapters.
Who wrote Service-Area SEO: The Local Search System for Home-Service Businesses?
Anthony "Tony" Paris, founder of AppWT Web & AI Solutions, published by AppWT Web & AI Solutions (AppWT LLC).
What format is it?
A PDF you can read on any device and print for your own use. Copying and editing are disabled; printing is not.
What does it cost?
$27 once, for you and your team. There is no subscription.
Can I read part of it first?
Yes. The preview shows the front matter, the full contents, and the first ten pages of chapter one.
What is Service-Area SEO about?
Service-Area SEO is subtitled The Local Search System for Home-Service Businesses. Service-Area SEO is the local search manual for businesses that go to the customer instead of waiting behind a counter. It is written for plumbers, electricians, photographers, and the mobile trades who lose the job to a competitor six miles closer. If you serve a territory rather than a storefront, the usual local SEO advice fits you badly, and this book is built around that exact difference.
Who wrote Service-Area SEO?
Anthony "Tony" Paris. Anthony "Tony" Paris is the founder of AppWT Web & AI Solutions and the author of the AppWT Manuals series. He started building websites in 1997 in Flint, Michigan, and has spent the years since building and protecting them for business owners across Michigan, Metro Detroit, and beyond. Service-Area SEO is published under ISBN 979-8-952262-35-5.
Is Service-Area SEO written by a web design agency?
Yes. Service-Area SEO is written and published by AppWT Web & AI Solutions (AppWT LLC), a Detroit-based web design and AI practice working since 1997, incorporated in Michigan as AppWT LLC in 2020, through its publishing imprint AppWT Manuals. It is a full published book with its own ISBN, 979-8-952262-35-5, not a marketing PDF or a white paper.
Who publishes Service-Area SEO?
AppWT Web & AI Solutions (AppWT LLC), through its publishing imprint AppWT Manuals at manuals.appwt.com. AppWT is a digital agency, so this is a book published by an agency rather than by a trade publisher.
What is the ISBN of Service-Area SEO?
979-8-952262-35-5.
When was Service-Area SEO published?
August 10, 2026, by AppWT Web & AI Solutions (AppWT LLC). ISBN 979-8-952262-35-5.
What subjects does Service-Area SEO cover?
Internet, Business. Specific topics include local seo.
Where can I read Service-Area SEO?
https://manuals.appwt.com/local-seo-mastery/