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$17
The Caseload Blueprint
Bar-Compliant Advertising, Intake Funnels, and Authority-Building Content
Marketing patterns for solo attorneys, small firms, and legal-services providers, bar advertising compliance, intake automation, content authority, and citation profile.
Who this is for: Solo attorneys, small firm partners, legal marketing specialists.
Buy now, $17, instant PDF
The complete book arrives by email the moment payment clears.
📚 What's inside this manual:
- Part 1, The Rules Before the Words: A New Website and Fewer Calls Than Last Year, The Advertising Rules Decide Every Word Before You Write It, Case Results, Testimonials, and Reviews Without a Grievance, Confidentiality in Public, and the Conflict Check Before the Content.
- Part 2, Being Found and Being Believed: The Practice Area Page That Answers the Question Behind the Search, Speed, Structure, and an Accessible Site You Could Defend, Schema Markup for a Law Firm, Line by Line, Authority Content That Answers Instead of Advertising, Your Citation Profile, and What an Assistant Repeats About You.
- Part 3, From Contact to Signed Matter: Intake Is the Product, and Most Firms Lose It in the First Hour, Forms, Calls, and Chat: the Conversion Infrastructure, Follow-Up, and the Consultation That Actually Happens, Five Numbers That Matter, and the Ones That Waste Your Month, Templates, Assisted Drafting, and the Marketing Year You Keep.
Common Questions
Who wrote The Caseload Blueprint?
Anthony "Tony" Paris, founder of AppWT Web & AI Solutions, published by AppWT Web & AI Solutions (AppWT LLC).
What format is it?
A PDF you can read on any device and print for your own use. Copying and editing are disabled; printing is not.
What does it cost?
It is on sale now. The complete PDF is $17 and arrives by email the moment payment clears.
Can I read part of it first?
Yes. A free sample of the opening pages opens instantly, with no email and no payment, from the Read a free sample button at the top of the page.
What is The Caseload Blueprint about?
The Caseload Blueprint is subtitled Legal. The Caseload Blueprint is a marketing manual for solo attorneys, small firms, and legal-services providers who need more signed matters, not more clicks. It is built for the lawyer who paid for a new website and then answered fewer calls than the year before. Every pattern in the book respects the fact that legal advertising is governed by rules, so compliance is the starting point rather than an afterthought bolted on at the end.
Is The Caseload Blueprint written by a web design agency?
Yes. The Caseload Blueprint is written and published by AppWT Web & AI Solutions (AppWT LLC), a Detroit-based web design and AI practice working since 1997, incorporated in Michigan as AppWT LLC in 2020, through its publishing imprint AppWT Manuals. It is a full published book with its own ISBN, 979-8-952262-34-8, not a marketing PDF or a white paper.
Who publishes The Caseload Blueprint?
AppWT Web & AI Solutions (AppWT LLC), through its publishing imprint AppWT Manuals at manuals.appwt.com. AppWT is a digital agency, so this is a book published by an agency rather than by a trade publisher.
What is the ISBN of The Caseload Blueprint?
979-8-952262-34-8.
When was The Caseload Blueprint published?
August 3, 2026, by AppWT Web & AI Solutions (AppWT LLC). ISBN 979-8-952262-34-8.
What subjects does The Caseload Blueprint cover?
Business, Law. Specific topics include legal.
Where can I read The Caseload Blueprint?
https://manuals.appwt.com/legal-practice-marketing/