AppWT 
$17
The Trusted Provider's Marketing Manual
HIPAA-Safe Patterns, Patient-Centered Schema, and the Trust Signals That Win
Marketing playbooks for solo practitioners, group practices, and dental offices, including HIPAA-safe form patterns, patient testimonial protocols, and the Speakable schema for healthcare FAQs.
Who this is for: Solo practitioners, practice managers, healthcare marketing specialists.
Buy now, $17, instant PDF
The complete book arrives by email the moment payment clears.
📚 What's inside this manual:
- Part 1, Before You Publish Anything: The Rule Nobody Else in Marketing Has to Follow, Protected Health Information in Plain Words, The Vendor Stack and the Agreement That Has to Be Signed, Accessibility, Board Rules, and Platform Policy.
- Part 2, The Machine That Brings Patients In: Seven Things Every Practice Site Has to Carry, Writing for a Frightened Reader and a Literal Machine, Structured Data for a Practice, Page by Page, Being the Answer, Not Just a Result, Forms That Book Without Collecting a Chart, From First Click to a Kept Appointment.
- Part 3, Proof, Measurement, and Scale: Reviews and Testimonials Without Confirming a Patient, Measurement That Does Not Leak a Patient, Templates, Automation, and Where AI Tools Stop, The Ninety-Day Plan and the Year You Keep.
Common Questions
Who wrote The Trusted Provider's Marketing Manual?
Anthony "Tony" Paris, founder of AppWT Web & AI Solutions, published by AppWT Web & AI Solutions (AppWT LLC).
What format is it?
A PDF you can read on any device and print for your own use. Copying and editing are disabled; printing is not.
What does it cost?
It is on sale now. The complete PDF is $17 and arrives by email the moment payment clears.
Can I read part of it first?
Yes. A free sample of the opening pages opens instantly, with no email and no payment, from the Read a free sample button at the top of the page.
What is The Trusted Provider's Marketing Manual about?
The Trusted Provider's Marketing Manual is subtitled Healthcare. The Trusted Provider's Marketing Manual is a marketing operations book for solo practitioners, group practices, and dental offices. It is built around the one constraint that makes healthcare marketing different from every other kind: the data. Patient information changes what you may collect, store, say, and measure, and this manual treats that constraint as the foundation rather than an afterthought.
Is The Trusted Provider's Marketing Manual written by a web design agency?
Yes. The Trusted Provider's Marketing Manual is written and published by AppWT Web & AI Solutions (AppWT LLC), a Detroit-based web design and AI practice working since 1997, incorporated in Michigan as AppWT LLC in 2020, through its publishing imprint AppWT Manuals. It is a full published book with its own ISBN, 979-8-952262-25-6, not a marketing PDF or a white paper.
Who publishes The Trusted Provider's Marketing Manual?
AppWT Web & AI Solutions (AppWT LLC), through its publishing imprint AppWT Manuals at manuals.appwt.com. AppWT is a digital agency, so this is a book published by an agency rather than by a trade publisher.
What is the ISBN of The Trusted Provider's Marketing Manual?
979-8-952262-25-6.
When was The Trusted Provider's Marketing Manual published?
August 1, 2026, by AppWT Web & AI Solutions (AppWT LLC). ISBN 979-8-952262-25-6.
What subjects does The Trusted Provider's Marketing Manual cover?
Business. Specific topics include healthcare.
Where can I read The Trusted Provider's Marketing Manual?
https://manuals.appwt.com/healthcare-marketing/