AppWT 
$17
The Fitness and Wellness Studio Marketing Manual
Class Booking Funnels, Membership Conversion, and Community Loops
End-to-end marketing for boutique fitness, yoga, pilates, wellness coaching, and group-class studios, booking funnels, intro-offer sequences, community-building, retention.
Who this is for: Studio owners, fitness coaches, wellness practitioners.
Buy now, $17, instant PDF
The complete book arrives by email the moment payment clears.
📚 What's inside this manual:
- Part 1, What You Sell, and What It Is Worth: What Changed, What Did Not, and Where the Money Sits, Six Numbers to Know Before You Spend a Dollar, The Booking Funnel, Step by Step, The Intro Offer That Pays for Itself, The First Six Weeks: Trial to Member.
- Part 2, The Infrastructure That Does the Selling: The Page That Books a Class in Under a Minute, Structured Data for a Studio, Writing for the Question, Not the Keyword, Forms, Replies, and Answering While They Are Still Deciding, The Five Numbers Worth Watching, Claims, Consent and Access.
- Part 3, Keeping the Room Full: Churn: Finding It Before the Card Declines, The Community Loop, Templates, Automation and the Marketing Year.
Common Questions
Who wrote The Fitness and Wellness Studio Marketing Manual?
Anthony "Tony" Paris, founder of AppWT Web & AI Solutions, published by AppWT Web & AI Solutions (AppWT LLC).
What format is it?
A PDF you can read on any device and print for your own use. Copying and editing are disabled; printing is not.
What does it cost?
It is on sale now. The complete PDF is $17 and arrives by email the moment payment clears.
Can I read part of it first?
Yes. A free sample of the opening pages opens instantly, with no email and no payment, from the Read a free sample button at the top of the page.
What is The Fitness and Wellness Studio Marketing Manual about?
The Fitness and Wellness Studio Marketing Manual is subtitled Fitness / Wellness. The Fitness and Wellness Studio Marketing Manual is an end-to-end marketing system for boutique fitness, yoga, pilates, wellness coaching, and group-class studios. It is written for the studio owner or manager who is spending on marketing without knowing what works, losing trials before they convert, and guessing at prices. Across fourteen chapters it replaces that guesswork with numbers you can measure and steps you can run.
Is The Fitness and Wellness Studio Marketing Manual written by a web design agency?
Yes. The Fitness and Wellness Studio Marketing Manual is written and published by AppWT Web & AI Solutions (AppWT LLC), a Detroit-based web design and AI practice working since 1997, incorporated in Michigan as AppWT LLC in 2020, through its publishing imprint AppWT Manuals. It is a full published book with its own ISBN, 979-8-952262-20-1, not a marketing PDF or a white paper.
Who publishes The Fitness and Wellness Studio Marketing Manual?
AppWT Web & AI Solutions (AppWT LLC), through its publishing imprint AppWT Manuals at manuals.appwt.com. AppWT is a digital agency, so this is a book published by an agency rather than by a trade publisher.
What is the ISBN of The Fitness and Wellness Studio Marketing Manual?
979-8-952262-20-1.
When was The Fitness and Wellness Studio Marketing Manual published?
August 6, 2026, by AppWT Web & AI Solutions (AppWT LLC). ISBN 979-8-952262-20-1.
What subjects does The Fitness and Wellness Studio Marketing Manual cover?
Business. Specific topics include fitness / wellness.
Where can I read The Fitness and Wellness Studio Marketing Manual?
https://manuals.appwt.com/fitness-wellness-marketing/