AppWT 
$17
The Small Business Email Playbook
Postmark, Deliverability, Templates, Sequences, and the Spam Triggers to Avoid
Real-world deliverability patterns from AppWT's transactional + marketing email infrastructure. DKIM, SPF, DMARC, bounce handling, list hygiene.
Who this is for: SMB marketers, lifecycle marketing operators, deliverability engineers.
Buy now, $17, instant PDF
The complete book arrives by email the moment payment clears.
📚 What's inside this manual:
- Part 1, Permission and Plumbing: What Changed in Email, and What Did Not, The List You Are Allowed to Mail, SPF, DKIM and DMARC: The Records That Decide Whether You Arrive, Two Kinds of Mail, Two Separate Rails, Starting Cold: Warm-Up and the First Ninety Days.
- Part 2, The Sending Machine: The Signup Path and the Welcome That Follows, Subject Line, Preheader and One Ask, Building an Email That Renders Everywhere, Sequences: The Five That Earn Their Keep, Segments, Frequency and the Sunset Rule.
- Part 3, Proof, Law and Repair: Measuring Email After the Open Rate Broke, Spam Filters and the Triggers You Control, Consent Law in Four Markets, and Accessibility in the Inbox, Bounces, Complaints and the Repair Runbook.
Common Questions
Who wrote The Small Business Email Playbook?
Anthony "Tony" Paris, founder of AppWT Web & AI Solutions, published by AppWT Web & AI Solutions (AppWT LLC).
What format is it?
A PDF you can read on any device and print for your own use. Copying and editing are disabled; printing is not.
What does it cost?
It is on sale now. The complete PDF is $17 and arrives by email the moment payment clears.
Can I read part of it first?
Yes. A free sample of the opening pages opens instantly, with no email and no payment, from the Read a free sample button at the top of the page.
What is The Small Business Email Playbook about?
The Small Business Email Playbook is subtitled Email Marketing. The Small Business Email Playbook is a practical guide to email marketing written for the business owner, not the engineer. It is for anyone who sends receipts, newsletters, or campaigns and wants them to reach the inbox, stay legal, and actually earn their keep, without learning to speak like a deliverability consultant. Across fourteen chapters it covers the full path from technical setup to a healthy, profitable list, in the order the work must be done.
Is The Small Business Email Playbook written by a web design agency?
Yes. The Small Business Email Playbook is written and published by AppWT Web & AI Solutions (AppWT LLC), a Detroit-based web design and AI practice working since 1997, incorporated in Michigan as AppWT LLC in 2020, through its publishing imprint AppWT Manuals. It is a full published book with its own ISBN, 979-8-952262-18-8, not a marketing PDF or a white paper.
Who publishes The Small Business Email Playbook?
AppWT Web & AI Solutions (AppWT LLC), through its publishing imprint AppWT Manuals at manuals.appwt.com. AppWT is a digital agency, so this is a book published by an agency rather than by a trade publisher.
What is the ISBN of The Small Business Email Playbook?
979-8-952262-18-8.
When was The Small Business Email Playbook published?
August 8, 2026, by AppWT Web & AI Solutions (AppWT LLC). ISBN 979-8-952262-18-8.
What subjects does The Small Business Email Playbook cover?
Internet, Business. Specific topics include email marketing.
Where can I read The Small Business Email Playbook?
https://manuals.appwt.com/email-marketing-smb/