AppWT 
$27
The Conversion Rate Optimization Blueprint
Form Design, CTA Placement, Pricing Psychology, and the A/B Tests That Actually Matter
Real CRO patterns from AppWT client wins, including the 4-Star Window for restaurants, the price-line position rule, and the 12 CTA copy patterns that beat 'Submit'.
Who this is for: Marketing leaders, growth engineers, founders.
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📚 What's inside this manual:
18 chapters across 153 pages. Every chapter ends with something written down that you keep.
- Chapter 1: Why the money is usually lost on the page you already paid to fill
- Chapter 2: One primary action per page, an honest denominator, and a money value on every line.
- Chapter 3: Measuring honestly when analytics, the bank and the inbox all disagree
- Chapter 4: Turning your baseline into a ranked worklist with a dollar figure on every line
- Chapter 5: Matching the promise, answering three questions, and earning the scroll
- Chapter 6: One action per page, wording that names what happens next, and where the button belongs
- Chapter 7: Ranking the evidence a stranger believes, and moving each piece beside the doubt it answers
- Chapter 8: Speed and stability read as a buyer feels them, not as a performance project
- Chapter 9: Deciding, one field at a time, what an answer is worth
- Chapter 10: Accessibility as conversion work, and the twenty-minute check that proves it
- Chapter 11: Fixing the store path one step at a time, from a full cart to a thank you page.
- Chapter 12: Tiers, totals and a table that fits a phone screen
- Chapter 13: Pressure you can prove, pressure you invented, and why a short test cannot tell them apart
- Chapter 14: Evidence you can collect below testing volume, and the monthly hour that keeps it coming.
- Chapter 15: Ten minutes of arithmetic that tells you whether a split test on your site can ever finish.
- Chapter 16: From a written hypothesis to a rollout you measure again
- Chapter 17: The one-page check that catches the mistakes that reach real customers
- Chapter 18: The rhythm that keeps the gains, and the terms that keep you in control of the work
Common Questions
How long is The Conversion Rate Optimization Handbook?
It runs 153 pages, in 5 parts and 18 chapters.
Who wrote The Conversion Rate Optimization Handbook?
Anthony "Tony" Paris, founder of AppWT Web & AI Solutions, published by AppWT Web & AI Solutions (AppWT LLC).
What format is it?
A PDF you can read on any device and print for your own use. Copying and editing are disabled; printing is not.
What does it cost?
$27 once, for you and your team. There is no subscription.
Can I read part of it first?
Yes. The preview shows the front matter, the full contents, and the first ten pages of chapter one.
What is The Conversion Rate Optimization Blueprint about?
The Conversion Rate Optimization Blueprint is subtitled CRO. The Conversion Rate Optimization Blueprint is a working manual for turning existing traffic into more completed actions. It is written for the site owner, marketer, or founder who is paying for visitors and watching too many of them leave without buying, booking, or filling in the form. It opens with the quote form nobody finished and stays that practical the whole way through, covering form design, CTA placement, pricing psychology, and A/B tests that are actually worth running.
Who wrote The Conversion Rate Optimization Blueprint?
Anthony "Tony" Paris. Anthony "Tony" Paris is the founder of AppWT Web & AI Solutions and the author of the AppWT Manuals series. He started building websites in 1997 in Flint, Michigan, and has spent the years since building and protecting them for business owners across Michigan, Metro Detroit, and beyond. The Conversion Rate Optimization Blueprint is published under ISBN 979-8-952262-15-7.
Is The Conversion Rate Optimization Blueprint written by a web design agency?
Yes. The Conversion Rate Optimization Blueprint is written and published by AppWT Web & AI Solutions (AppWT LLC), a Detroit-based web design and AI practice working since 1997, incorporated in Michigan as AppWT LLC in 2020, through its publishing imprint AppWT Manuals. It is a full published book with its own ISBN, 979-8-952262-15-7, not a marketing PDF or a white paper.
Who publishes The Conversion Rate Optimization Blueprint?
AppWT Web & AI Solutions (AppWT LLC), through its publishing imprint AppWT Manuals at manuals.appwt.com. AppWT is a digital agency, so this is a book published by an agency rather than by a trade publisher.
What is the ISBN of The Conversion Rate Optimization Blueprint?
979-8-952262-15-7.
When was The Conversion Rate Optimization Blueprint published?
August 6, 2026, by AppWT Web & AI Solutions (AppWT LLC). ISBN 979-8-952262-15-7.
What subjects does The Conversion Rate Optimization Blueprint cover?
Internet, Business. Specific topics include cro.
Where can I read The Conversion Rate Optimization Blueprint?
https://manuals.appwt.com/conversion-rate-handbook/