The opening of the book: the introduction, the full contents, and the first 10 pages of chapter one. 20 pages of 90.




















The working manual for anyone running a holistic-practitioner directory, referral network or membership. It starts by counting what your community already produces in seven measures, then names the four shapes it can take and the weekly hours each one costs, so you choose the one your calendar can actually carry. It writes the platform position that governs every page, and shows why we verify credentials and we do not verify credentials are the two most expensive sentences on a directory. Then the working parts: a three-tier verification ladder with badges that describe documents rather than quality, a cold start built on one segment and twenty-five founding members, a profile specification with a claim rule that exists as a safety control, the modality vocabulary and URL patterns a directory cannot undo cheaply, index rules that keep thin pages and filter combinations out, structured data and AI crawler decisions with the known separated from the unknown, and the four measures a member will believe. It closes on referrals and cadence, events and sponsorship costed to a break-even head count, the revenue model and the billing mechanics behind it, the complaint process written while nothing is wrong, and an annual review that ends in a signed ninety-day plan. Fourteen worked examples with numbers, eighteen working tables, and no industry averages anywhere, because every figure comes from an operator's own community. The full manual runs 90 pages. One payment, instant download, yours to keep.
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