The opening of the book: the introduction, the full contents, and the first 10 pages of chapter one. 20 pages of 98.




















Writing for humans, Google and AI engines at the same time. BLUF answer blocks, question-led headings, self-contained passages, Speakable and Article markup, rendering and crawler access, conversion infrastructure, five measurements that survive the change, compliance and accessibility, and a refresh audit that keeps a site small enough to stay true. Fourteen chapters, worked examples with figures you can copy, and a dated ninety-day plan. The full manual runs 98 pages. One payment, instant download, yours to keep.
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